Ad Campaign: Molecover (The Haight, San Francisco)

Continuing the Molecover ad series, the next location MotionScope hit was The Haight in San Francisco.

If you're unfamiliar with this product, you need to know what a Moleskine is first. They are basically small pocket notebooks [but they do come in larger sizes to suit your needs], and are recognizable for their leather covers, cloth bookmark, and pocket in the back. They also have been recognized as the notebooks of artists such as Van Gough and Hemingway.

Molecovers are leather covers that go over your Moleskine to protect it but allows you to retain Moleskine's classic looks.

So enjoy the pictures below of the Molecovers set in The Haight in San Francisco.
Click the images to view a larger version!










Credits:
Photography by Nicole Velazco and John Enriquez
Edited by JJ Casas

Stay tuned for the next location in this San Francisco x Molecover series!

Ad Campaign: Molecover [BTS: Haight St., San Francisco]

These are the behind the scene pictures I took for the Molecover Ad campaign series--this time at Haight St., San Francisco.

I'll be honest right away: I forgot to bring my pocket camera so instead I used my iPhone--and no, not the newest iPhone 4--but the very first generation iPhone.

Safe to say though, I'm loving the black and white photos I can get from this camera! =)

Pictured in these photos are the latest members of MotionScope Studies, the photo/video company that I started with my friend Ryan Brown. The fella is John and the lady is Nicole.

I was their photo director for the day as I instructed them to take the Molecover notebooks around Haight and capture it in great scenes.

Nicole [pictured above] was asking me if she could just come back here another day since I was giving them too little time. I had to be somewhere by 4:30pm meaning I only gave them 25 minutes haha

Despite the time constraint, I'm sure the images will be looking great as I'll be editing them and publishing them for web by the end of the weekend.

So here's to add another collection of Molecover images to the ad series!

Edited spreads coming soon! Stay tuned!

Ad Campaign: Molecover

With a number of photoshoots and editing behind me, I have more time to push forward the ad campaign I'm directing for Molecover.com. I had the opportunity to meet the founder of the company and sit down to talk about how we can elevate the visibility of Molecover. We ended up with a San Francisco-based campaign to showcase the Molecovers and Moleskines in various popular San Franciso spots.

The first series of this campaign is at Golden Gate Park. Stay tuned for images from this ad campaign that I'm producing! For now, enjoy the first series below!

Click the images to enlarge!

Shot of the Molecovers at the Boat House in Stow Lake

Molecovers in front of Conservatory of Flowers

Molecovers take a visit to Academy of Sciences

A Molecover pictured at the Music Concourse in Golden Gate Park

Molecover sitting on a bench in front of de Young Museum

Stay tuned for the next San Francisco x Molecover series coming soon!